Ramallah - Mr. Ala Alaeddin, CEO of Intertech, has sealed a significant agreement with Alnawras for Radio and TV Production, represented by its CEO, Mr. Khaled Ammar, in the presence of Mr. Ahmad Ammar, the General Manager of Alnawras. This landmark collaboration aims to establish the pioneering "Yalla Jericho" portal and mobile application, poised to revolutionize the tourism experience for both local and international visitors to Jericho and its surrounding areas.
The "Yalla Jericho" application, a first of its kind initiative, will serve as the primary platform for tourists seeking to explore the cultural richness and historical significance of Jericho. Leveraging innovative technologies, the application will provide users with comprehensive information, immersive experiences, and personalized recommendations tailored to their preferences and interests.
"We are excited to embark on this transformative journey with Alnawras," expressed Mr. Ala Alaeddin, CEO of Intertech. "The 'Yalla Jericho' application represents a convergence of technology and tourism, empowering visitors to Jericho with a seamless and enriching experience."
Under the agreement, Intertech will contribute its expertise in technology solutions, while Alnawras will leverage its extensive experience in media production and content creation to develop and curate engaging multimedia content for the "Yalla Jericho" platform.
Mr. Khaled Ammar, CEO of Alnawras for Radio and TV Production, shared his enthusiasm for the collaboration, stating, "We believe that 'Yalla Jericho' has the potential to redefine the way tourists engage with the cultural heritage of this historic city. Through compelling storytelling and innovative digital experiences, we aim to showcase Jericho's rich tapestry of history, culture, and natural beauty."
The "Yalla Jericho" portal and mobile application will offer an array of features, including virtual tours, interactive maps, historical insights, local cuisine recommendations, and real-time updates on events and attractions. By providing visitors with a holistic and immersive experience, the application seeks to promote tourism, foster cultural exchange, and contribute to the economic development of Jericho and its surrounding areas.
"We are confident that 'Yalla Jericho' will serve as a valuable resource for tourists and a catalyst for sustainable tourism development," remarked Mr. Ahmad Ammar, General Manager of Alnawras. "Through strategic partnerships and innovative technologies, we aspire to position Jericho as a premier destination on the global tourism map."
The agreement marks a significant milestone in the efforts to promote Jericho's cultural heritage and enhance the visitor experience, signaling a new era of collaboration and innovation in the tourism sector.